Deputy Director of the Hà Nội Department of Tourism Nguyễn Trần Quang emphasised that the four-day festival served a dual mission, honouring and preserving the intangible cultural heritage of the áo dài while boosting tourism and raising public awareness, particularly...
This is an annual activity of the city aimed at promoting tourism in the capital while honouring, preserving, and spreading the unique intangible cultural values of the Vietnamese traditional dress.
A Vietnamese costume parade will be held as part of the festival, expected to be the largest-ever of its kind with thousands of participants in traditional costumes of the three regions across Việt Nam.
